10 Key Steps to Form an Effective Destination Marketing Organization

Understand the purpose and value of a DMO for the community
Attain community and visitor industry stakeholder support for the DMO
Select appropriate DMO governance model and develop related policies along with required training
Identify dedicated and other funding source(s) and develop organizational policies and processes for the DMO
Prepare an approved priority-based DMO strategic plan
Determine a cost efficient DMO office/visitors center
Hire a competent DMO executive director/CEO
Prepare and execute an annual measurable and partner-vested DMO marketing and business plan
Develop effective public and/or private sector marketing partnership(s)
Communicate plans and activities on an ongoing basis with primary stakeholder groups