10 Key Steps to Form an Effective Destination Marketing Organization

  1. Understand the purpose and value of a DMO for the community
  2. Attain community and visitor industry stakeholder support for the DMO
  3. Select appropriate DMO governance model and develop related policies along with required training
  4. Identify dedicated and other funding source(s) and develop organizational policies and processes for the DMO
  5. Prepare an approved priority-based DMO strategic plan
  6. Determine a cost efficient DMO office/visitors center
  7. Hire a competent DMO executive director/CEO
  8. Prepare and execute an annual measurable and partner-vested DMO marketing and business plan
  9. Develop effective public and/or private sector marketing partnership(s)
  10. Communicate plans and activities on an ongoing basis with primary stakeholder groups

Source: © DCG 2017 – 2019