Attraction and Destination/Community/District Experience Development

Typical Clients


  • National, state and provincial tourism offices/departments/ministries/commissions
  • Municipalities and regional/county/parish governments
  • Convention & visitors bureaus and/or tourism development authorities/councils/commissions
  • Regional tourism organizations
  • Chambers of commerce
  • Foundations and tourism BIDs/PIDs and DMFs
  • Public assembly companies
  • National/state/provincial/regional and/or sectoral visitor industry associations
  • Hotel and lodging associations
  • Other destination marketing/management entities
  • Arts, cultural and heritage tourism organizations
  • Downtown/other city district associations
  • Festivals and event tourism-related entities


Practice Development


  • Over 30 years partner combined research, training and advisory experience in USA and Canada
  • Former CVB CEO/executive director and senior marketing/sales and attraction/event leadership positions
  • Assistance to over 100+ regional/community/tourism/event organizations on product/visitor experience assessment and strategy directions
  • Facilitation of community, city and district tourism action plans (CTAPs)
  • Use of Destination International’s DestinationNEXT survey toolkit


Current Representative Assignments


  • Community Tourism Action Plans, North Liberty and New Carlisle, South Bend/Mishawaka CVB (IN)
  • Oyster Trail Strategic Development and Marketing Plan, Jefferson Parish CVB (LA)
  • Destination Product Development Strategy and Plan, Arlington CVB (TX)
  • Community Tourism Action Plans, Manteno and Bourbonnais, Kankakee County CVB (IL)
  • Strategic Plan, Balboa Island Museum & Historical Society, Newport Beach (CA)
  • Destination Product Development Strategy and Plan, Southern Indiana/Clark-Floyd Counties CTB (IN)
  • Tourism Capital Fund Assessment and Related Application Forms, Southern Indiana/Clark-Floyd Counties CTB (IN)


Success Case Studies


  • Arlington CVB (TX)
  • Asheville CVB (NC)
  • Southern Indiana/Clark-Floyd Counties CTB (IN)
  • Washtenaw County CVB (MI)