Destination Marketing and Management
Typical Clients
- National, state and provincial tourism offices/departments/ministries/commissions
- Municipalities and regional/county/parish governments
- Convention & visitors bureaus and/or tourism development authorities/councils/commissions
- Regional tourism organizations
- Chambers of commerce
- Foundations and tourism BIDs/PIDs and DMFs
- Public assembly companies
- National/state/provincial/regional and/or sectoral visitor industry associations
- Hotel and lodging associations
- Other destination marketing/management entities
Practice Development
- Over 100 years partner combined research, training and advisory experience in USA, Canada, Europe and Asia-Pacific
- Former CEO/executive director and senior marketing/sales leadership positions in various CVBs
- Assistance to over 250+ national, state/provincial and community tourism organizations
- Founder of the Executive Program in Destination Management (CDME: Certified Destination Management Executive credential) with Destinations International
- Program coordinators/speakers at various destination marketing, visitor industry and CVB conventions/conferences, symposiums, workshops, forums and institutes
- Authors of various tourism hospitality and destination marketing books, specialized reports/papers and articles
Current Representative Assignments
- Tourism Assessment and Strategic Destination Plan, Johnston County CVB (NC)
- Strategic Destination Plan, Gaston County Department of Travel & Tourism (NC)
- Culture, Heritage and Arts Tourism Assessment and Strategy Formulation, Chattanooga CVB (TN)
- Organization Renewal Strategic Plan and Proposed New Governance and Partner Investment Framework, Northern Indiana TDC (IN)
- Strategic Destination Plan, Winchester-Frederick County CVB (VA)
- Strategic Destination Plan and New Destination Funding Business Case Request, Mt. Pleasant Area CVB (MI)
- Strategic Destination Plan and Annual Destination Marketing & Business Plan, Chattanooga CVB (TN)
Success Case Studies
- Arlington CVB (TX)
- Jefferson Parish CVB (LA)
- South Bend/Mishawaka CVB (IN)
- Pasco and Citrus Counties Tourism (FL)
- Newport Beach & Company and Orange County VB (CA)