Destination Marketing and Management

Typical Clients

  • National, state and provincial tourism offices/departments/ministries/commissions
  • Municipalities and regional/county/parish governments
  • Convention & visitors bureaus and/or tourism development authorities/councils/commissions
  • Regional tourism organizations
  • Chambers of commerce
  • Foundations and tourism BIDs/PIDs and DMFs
  • Public assembly companies
  • National/state/provincial/regional and/or sectoral visitor industry associations
  • Hotel and lodging associations
  • Other destination marketing/management entities

Practice Development

  • Over 100 years partner combined research, training and advisory experience in USA, Canada, Europe and Asia-Pacific
  • Former CEO/executive director and senior marketing/sales leadership positions in various CVBs
  • Assistance to over 250+ national, state/provincial and community tourism organizations
  • Founder of the Executive Program in Destination Management (CDME: Certified Destination Management Executive credential) with Destinations International
  • Program coordinators/speakers at various destination marketing, visitor industry and CVB conventions/conferences, symposiums, workshops, forums and institutes
  • Authors of various tourism hospitality and destination marketing books, specialized reports/papers and articles

Current Representative Assignments

  • Tourism Assessment and Strategic Destination Plan, Johnston County CVB (NC)
  • Strategic Destination Plan, Gaston County Department of Travel & Tourism (NC)
  • Culture, Heritage and Arts Tourism Assessment and Strategy Formulation, Chattanooga CVB (TN)
  • Organization Renewal Strategic Plan and Proposed New Governance and Partner Investment Framework, Northern Indiana TDC (IN)
  • Strategic Destination Plan, Winchester-Frederick County CVB (VA)
  • Strategic Destination Plan and New Destination Funding Business Case Request, Mt. Pleasant Area CVB (MI)
  • Strategic Destination Plan and Annual Destination Marketing & Business Plan, Chattanooga CVB (TN)

Success Case Studies

  • Arlington CVB (TX)
  • Jefferson Parish CVB (LA)
  • South Bend/Mishawaka CVB (IN)
  • Pasco and Citrus Counties Tourism (FL)
  • Newport Beach & Company and Orange County VB (CA)