Marketing Research and Planning

Typical Clients


  • National, state and provincial tourism offices/departments/ministries/commissions
  • Municipalities and regional/county/parish governments
  • Convention & visitors bureaus and/or tourism development authorities/councils/commissions
  • Regional tourism organizations
  • Chambers of commerce
  • Foundations and tourism BIDs/PIDs and DMFs
  • Public assembly companies
  • National/state/provincial/regional and/or sectoral visitor industry associations
  • Hotel and lodging associations
  • Other destination marketing/management entities
  • Visitor attractions, museums and heritage/historic sites
  • Event organizations
  • Theme entertainment parks and venues


Practice Development


  • Over 100 years partner combined research, training and advisory experience in USA, Canada, Europe and Asia-Pacific
  • Former CEO/executive directors and research officer positions in various CVBs
  • Full time associate primary/secondary marketing research and survey analysis
  • Assistance to over 250+ national, state/provincial and community tourism organizations
  • Destination research speaking engagements at various industry conferences and workshops


Current Representative Assignments


  • Leisure Visitor Profile Analysis, Olde English District Region (SC)
  • Visitor and Meeting/Event Planner Survey Analyses, Visit Jefferson Parish (LA)
  • Event Attendance and Spending Survey Research, Wine Walk and General Granbury Events, Visit Granbury (TX)
  • Visitor Profile Research, Snite Museum of Art at Univeristy of Notre Dame (IN)
  • Visitor Survey Research, Studebaker National Museum (IN)
  • Destination Research Program Setup and Execution, Visit South Bend Mishawaka (IN)
  • Family Gras Event Survey Research, Visit Jefferson Parish (LA)


Success Case Studies


  • Jefferson CVB (LA)
  • Visit South Bend Mishawaka (IN)