Organization and Destination/Community Brand Research and Strategy
Typical Clients
- National, state and provincial tourism offices/departments/ministries/commissions
- Municipalities and regional/county/parish governments
- Convention & visitors bureaus and/or tourism development authorities/councils/commissions
- Regional tourism organizations
- Chambers of commerce
- Foundations and tourism BIDs/PIDs and DMFs
- Public assembly companies
- National/state/provincial/regional and/or sectoral visitor industry associations
- Hotel and lodging associations
- Other destination marketing/management entities
Practice Development
- Over 30 years associate combined research, training and advisory experience in USA and Canada
- Former CEO/executive director and senior marketing sales and communications leadership positions in various CVBs
- Assistance to over 40 state/provincial, regional and destination/community tourism organizations on brand research and strategy initiatives
- Ongoing development and delivery of Destination International’s CDME elective course in Destination Positioning and Branding since 2005
- Destination/community/organization brand speaking engagements at various visitor industry conferences and workshops
- Co-author of Destination Brandscience book under Believable Brands
Current Representative Assignments
(in conjunction with associate company Believable Brands)
- Destination/Community Brand Research and Strategy, Visit Granbury (TX)
- Destination Brand Research and Strategy, Southern Indiana/Clark-Floyd Counties CTB (IN)
- City/Destination Brand Research and Development, Vacaville CVB (CA)
- Community/Destination Brand Research and Development, Wichita CVB (KS)
- Destination Brand Research and Development, Nebraska Tourism Commission (NE)
- Community/Destination Brand Research and Development, Casper CVB (WY)
- Destination Brand Research and Development, Steuben County TB (IN)
Success Case Studies
- Visit Granbury (TX)
- Visit Wichita (KS)
- Hilton Head Island VCB (SC)