South Bend/Mishawaka Convention & Visitors Bureau (IN)
2012-2019 Destination/CVB Strategic
Planning Success Case Study
Plan Approach
- First three-year strategic plan prepared in 2012 with four successive updates to 2018
- Over the years, planning process included staff working sessions, online stakeholder
surveys and personal visitor industry/community leader interviews - Typically three on-site visits to Chamber-affiliated CVB office
Plan Successful Outcomes
- Strategic plan marketing, development and advocacy quantifiable goals attained
- Setup of a tourism capital development fund
- A needed indoor sports complex feasibility and funding model pursued
Additional Advisory Work
- Multiyear destination research program with key visitor survey analyses
- Destination brand research and strategy formulation
- Four community tourism action plans undertaken
Lessons Learned
- Documentation of a one-page strategic plan schematic for easy use with a supportive
rationale report - Measurement of the strategic plan determined
Contact
Rob DeCleene, CDME
Executive Director
rdecleene@visitsouthbend.com
574-400-4022