Arlington Convention & Visitors Bureau (TX)
2016-2018 Destination/CVB Strategic and Development Planning Success Case Study
Plan Approach
- Advisor in facilitating the first communitywide Strategic Destination Plan and preparing a one-page schematic and supportive plan rationale report
- Strategic plan approach included group/individual meetings with CVB staff, Leadership Team, Destinations International DestinationNEXT survey analysis and initial/follow-up meetings with Board members for advice and plan approval
- Formulation of a destination marketing/sales and destination product development strategy based on a previously done inventory-based destination development plan
Plan Successful Outcomes
- Formalized strategic destination plan rationale report with one-page plan schematic summary
- Five-year destination product development strategy schematic with allied action plan
Additional Advisory Work
- Annual destination marketing and sales plan development assistance
- Formalized CVB/tourism advocacy plan support
- Plans prepared for a tourism public improvement district (TPID) funding and a tourism/sports legacy foundation setup
Lessons Learned
- Need for a dedicated tourism development officer responsible for this strategic effort
- Preparation of an agreed-to tourism/destination vision along with measurable outcomes
Contact
Ron Price
President and CEO
Arlington Convention & Visitors Bureau
ron@arlington.org
817–265–7721