Newport Beach Conference & Visitors Bureau (CA)
2009-2018 Destination/CVB Strategic
Planning Success Case Study
Plan Approach
- Successive strategic plans prepared over the past decade for Visit Newport Beach (since 2009), Newport Beach & Company (since 2015) and OCVA (since 2010)
- Planning approach included Board of Directors retreat meetings, online board/partner input surveys, personal interviews as required and several DMO staff/senior management team input and review sessions
- Numerous on-site visits over six-month periods
Plan Successful Outcomes
- Initiation of an integrated partner-based international tourism marketing program with associated offices in Asia, Europe and the Middle East
- Approved new tourism public improvement district (TPID) assessment funding
- Preparation and execution of a detailed two-year destination marketing and sales plan
Additional Advisory Work
- Other referred strategic plans prepared for Newport Beach Restaurant Association, Balboa Island and Balboa Village Districts, Newport Beach Christmas Parade and Newport Beach Foundation
- Newport Beach brand research and strategy formulation
- Balboa Island Museum & Historical Society strategic and business planning advice
Lessons Learned
- Documentation of a one-page strategic plan schematic for easy use with a supportive rationale/new directions report
- Agreed-to strategic plan measurements
- Formulation of an agreed-to future destination vision statement
Contact
Gary Sherwin, CDME
President & CEO
Newport Beach & Company
gary@newportbeachandco.com
949–719–6100