Case Study | Pasco County Office of Tourism Development | Citrus County Convention & Visitors Bureau (FL)

Pasco County Office of Tourism Development | Citrus County Convention & Visitors Bureau (FL)

Updated strategic destination plans with comprehensive tourism assessments
Planning processes included TDC retreat meetings, DestinationNEXT survey coordination and analyses,
extensive personal visitor industry/community leader interviews, several visitor industry/community
partner workshops, and ongoing full CVB staff/management team input and review sessions
Numerous on-site visits over a six-month period
Detailed destination planning training with CVB management team on use of plan and its alignment with
annual destination marketing/business activity effort

1. Need for a research-based destination brand strategy with resulting countywide rebrand creative
2. Preparation and execution of a destination development strategy/tourism master plan to guide
  dedicated tourism development tax funding
3. Increased focus on CVB advocacy and stakeholder relations to gain local understanding and support
4. New marketing attention to bleisure and visiting friends and relatives (VFR) segments

- - Annual destination marketing and sales plan preparatory assistance
  - Destination brand research and strategy formulation advice
  - CVB organization restructuring and setup

- - Rolling year strategic plan tied to annual destination marketing and sales programming
  - Use of a two-sided one-page strategic plan schematic by TDC/Board of Directors to know status on a quarterly basis

Adam Thomas, CDME
Director, Experience Florida’s Sports Coast
(former Director, Discover Crystal River)

athomas@pascocountyfl.net
727–847–8129