Southern Indiana/Clark-Floyd Counties Convention and Tourism Bureau
Destination/CVB Strategic and Development Planning
Success Case Study
Plan Approach
- Advisor in facilitating and revising the Strategic Destination Plan and preparing a detailed Destination Product Development Strategy and Plan
- Strategic plan approach included initial interviews with Board members and group meetings with CTB staff, Destinations International DestinationNEXT survey analysis and follow-up meetings with Board and Executive Committee members for advice and plan approval
- Destination product development strategy based on meetings with CTB Capital Development Fund task force members and area chamber and economic development authorities on key community/destination initiatives and potential partnership opportunities
- Assessment of past and current tourism funding project successes and future project evaluation criteria based on the above proactive destination development strategy
Plan Successful Outcomes
- Formalized strategic destination plan rationale report with tourism development component
- Destination product development strategy and plan document with additional contents advice on online funding application, application evaluation and Board training
Additional Advisory Work
- Destination brand research analysis and strategy report
- CTB lodging tax increase business case documentation
Lessons Learned
- Need to have associated tourism development funding source of which this CTB had one of the original tourism product monies support since 1984
- Detailed oversight on tourism development funding related to usage and expected returns
Contact
Jim Epperson, CDME
812–282–6654
jim@gosoin.com