Visit Granbury Inc. (TX)

2016-2017 Destination Tourism Brand Development Success Case Study

Branding Approach

  • In-depth destination/tourism and community branding understanding and education with CVB staff and
    key community/visitor industry partners
  • Two brand leadership sessions completed (visitor industry at large and city government)plus six
    personal interviews
  • Two online surveys conducted by CVB with results shared (visitors/potential visitors, and
    community/industry stakeholders)

Branding Successful Outcomes

  1. Extensive community and visitor industry engagement with over 350 online visitor survey and 90
    stakeholder survey responses received along with meetings participant involvement
  2. Destination brand promise, positioning and vision and key functional and emotional attributes
  3. Brand guidelines manual prepared for use in creative development

Additional Advisory Work

  • Organization stationery development
  • Preparation of a brand awareness campaign including print and digital advertisements
  • Development of promotional collateral including rack card, maps, etc.
  • Administration of social media and social influencer campaign

Lessons Learned

  • Need for research based brand strategy
  • Guidance in strategic brand advice on style, imagery and influential copy


Teresa Anderson, FCDME
Former CEO