Visit Granbury Inc. (TX)
2016-2017 Destination Tourism Brand Development Success Case Study
Branding Approach
- In-depth destination/tourism and community branding understanding and education with CVB staff and
key community/visitor industry partners - Two brand leadership sessions completed (visitor industry at large and city government)plus six
personal interviews - Two online surveys conducted by CVB with results shared (visitors/potential visitors, and
community/industry stakeholders)
Branding Successful Outcomes
- Extensive community and visitor industry engagement with over 350 online visitor survey and 90
stakeholder survey responses received along with meetings participant involvement - Destination brand promise, positioning and vision and key functional and emotional attributes
determined - Brand guidelines manual prepared for use in creative development
Additional Advisory Work
- Organization stationery development
- Preparation of a brand awareness campaign including print and digital advertisements
- Development of promotional collateral including rack card, maps, etc.
- Administration of social media and social influencer campaign
Lessons Learned
- Need for research based brand strategy
- Guidance in strategic brand advice on style, imagery and influential copy
Contact
Teresa Anderson, FCDME
Former CEO
812–327–1766
teresa@tandersonassociates.com