Wichita Convention &
Visitors Bureau (KS)
2014-2015 Destination/Community Brand Development Success Case Study
Branding Approach
- In-depth destination/tourism and economic development branding understanding and education with CVB staff and key community/visitor industry partners
- Four brand leadership summits completed (visitor industry and community/public at large)
- Three online surveys across five audiences (visitors/potential visitors, residents, commuters, and
community/industry stakeholders)
Branding Successful Outcomes
- Extensive community and visitor industry engagement with over 2,000 online survey responses and
meetings participant involvement - Brand promises developed for city, destination marketing organization and economic development
agency - Brand blueprint report prepared including over 10 action plan strategies
Additional Advisory Work
- CVB strategic destination planning and report
- Referred sports commission strategic planning and report
- Supplemental advice to creative agency on community/CVB identity and program messaging
Lessons Learned
- Priority brand initiatives identified
- Key resident involvement with “pride in place” need recognition
Contact
Susie Santo, CDME
Executive Director
Visit Wichita
ssanto@visitwichita.com
316–265–2800