Best Readings: Top 15 Destination / Destination Organization Research Reports COVID-19 Travel Sentiment Study – Wave Reports. Longwoods International. (2020 – to present) www.longwoods-intl.com The State of the American Traveler Study. Destination Analysts. (2006 – to...
Best Readings: Top 12 Annotated Destination / Destination Organization Books Gartrell, R.B. (1994). Destination Marketing for Convention and Visitor Bureaus. Dubuque, IA: Kendall Hunt Publishing. Used copies available but out-of-print. Original classic textbook in the...
The Destination Leadership Hierarchy Destination Leadership and the Lead Destination Organization Destination Leadership is the culmination of effectively marketing, managing and leading a visitor destination by key community and tourism industry interests. The...
Need for Sport Tourism Research and Planning (State-of-the-Industry Study Summary) Scope and Methodology A comprehensive 13 question survey of National Association of Sports Commissions (NASC) members, primarily destination marketing organization (DMO) and sports...
12 Best Practices of Destination Organization/CVB Board Governance Policy driven governing board with fiduciary (financial resource needs and expenditures) and performance (destination/program returns) oversight Typical board size between 10 to 15 members with...
