Top 12 Annotated Destination / Destination Organization Books

Top 12 Annotated Destination / Destination Organization Books

Best Readings: Top 12 Annotated Destination / Destination Organization Books Gartrell, R.B. (1994). Destination Marketing for Convention and Visitor Bureaus. Dubuque, IA: Kendall Hunt Publishing. Used copies available but out-of-print. Original classic textbook in the...
Defining Tomorrow’s Destination Organization

Defining Tomorrow’s Destination Organization

The Destination Leadership Hierarchy Destination Leadership and the Lead Destination Organization Destination Leadership is the culmination of effectively marketing, managing and leading a visitor destination by key community and tourism industry interests. The...
12 Best Practices of Destination Organization/CVB Board Governance

12 Best Practices of Destination Organization/CVB Board Governance

12 Best Practices of Destination Organization/CVB Board Governance Policy driven governing board with fiduciary (financial resource needs and expenditures) and performance (destination/program returns) oversight Typical board size between 10 to 15 members with...
10 Key Steps to Form an Effective Destination Marketing Organization

10 Key Steps to Form an Effective Destination Marketing Organization

10 Key Steps to Form an Effective Destination Marketing Organization Understand the purpose and value of a DMO for the community Attain community and visitor industry stakeholder support for the DMO Select appropriate DMO governance model and develop related policies...