
Visit Natchez Destination SWOT/Future Map Analysis
View the SWOT Analysis for Natchez and Adams County location and visitor experience/development.

Best Readings: Top 15 Destination / Destination Organization Research Reports
Best Readings: Top 15 Destination / Destination Organization Research Reports COVID-19 Travel Sentiment Study – Wave Reports. Longwoods International. (2020 – to present) www.longwoods-intl.com The State of the American Traveler Study. Destination Analysts. (2006 – to...

Top 12 Annotated Destination / Destination Organization Books
Best Readings: Top 12 Annotated Destination / Destination Organization Books Gartrell, R.B. (1994). Destination Marketing for Convention and Visitor Bureaus. Dubuque, IA: Kendall Hunt Publishing. Used copies available but out-of-print. Original classic textbook in the...

Defining Tomorrow’s Destination Organization
The Destination Leadership Hierarchy Destination Leadership and the Lead Destination Organization Destination Leadership is the culmination of effectively marketing, managing and leading a visitor destination by key community and tourism industry interests. The...

Need for Sport Tourism Research and Planning (State-of-the-Industry Study Summary)
Need for Sport Tourism Research and Planning (State-of-the-Industry Study Summary) Scope and Methodology A comprehensive 13 question survey of National Association of Sports Commissions (NASC) members, primarily destination marketing organization (DMO) and sports...

12 Best Practices of Destination Organization/CVB Board Governance
12 Best Practices of Destination Organization/CVB Board Governance Policy driven governing board with fiduciary (financial resource needs and expenditures) and performance (destination/program returns) oversight Typical board size between 10 to 15 members with...

10 Key Steps to Form an Effective Destination Marketing Organization
10 Key Steps to Form an Effective Destination Marketing Organization Understand the purpose and value of a DMO for the community Attain community and visitor industry stakeholder support for the DMO Select appropriate DMO governance model and develop related policies...

12 Best Practices of Board Management Relationship 2019
12 Best Practices of DMO Board Management Relationship 2019 Regular conversation/advice between CEO/executive director and board chairperson/president or county/city manager Preparation and timely distribution of board meeting agenda and contents packet Board annual...